Are We Ready to Welcome AI into Indian SMEs?
June 05, 2025
The Indian real estate business is very big. From handling walk-in customers to chasing leads, following up on site visits, drafting WhatsApp replies, sharing brochures, and reminding prospects about EMI plans, it’s a people-heavy game.
But the problem is clear: too many tasks, too few people and too little time.
Let’s take a real example. A mid-sized real estate agency in Hyderabad runs five active projects. They generate nearly 2,000 leads each month via online ads. Sounds promising, right?
But here’s the truth:
- Only 18–22% of those leads are contacted within the first hour.
- Their sales team is overloaded, missing 1 in 3 follow-ups.
- They spend ₹2–₹4L/month just on manpower to manually manage communication, site visits, and reminders.
- Worst of all, more than 40% of interested buyers drop off after just one or two follow-ups.
- This isn’t unique. It’s the reality for thousands of real estate companies across India.
The Real Pain Points
- Lead Leakage: High cost per lead, low conversion due to slow follow-up.
- Manual Coordination: Staff spends hours coordinating site visits, sending brochures, and explaining project details repeatedly.
- No CRM Discipline: Excel sheets, WhatsApp groups, and verbal updates still drive daily operations.
- Limited Communication Bandwidth: Sales execs can only handle so many calls and chats in a day.
- High Operational Cost: More leads = more staff, more calls, more salaries.
How AI Solves These Problems (Smartly)
This is where AI automation from The Core Marketer steps in, not to replace humans, but to offload the repetitive, time-consuming work.
Here’s how:
WhatsApp Automation
- Auto-reply to new leads in 5 seconds
- Instantly send brochures, floor plans, and price sheets
- Pre-schedule visit reminders and post-visit follow-ups
- Run EMI reminder campaigns or flash deal alerts via templates
Impact: A builder in Vijayawada saved ₹1.6L/month by replacing 3 full-time telecallers with an AI chatbot.
Lead Segmentation + CRM
- AI identifies “hot leads” based on interactions
- Flags inactive leads for re-engagement
- Auto-updates site visit outcomes in the CRM
- Staff only handles filtered, ready-to-convert prospects
- Impact: A Mumbai agency doubled its site visit-to-booking ratio in 60 days using this model.
Content Drip Automation
- Auto-send YouTube videos, testimonials, and EMI planners via WhatsApp/Instagram DM
- Build trust before your team even picks up the phone
Impact: One Kolkata-based realtor saw 32% higher conversions just by sharing weekly automated content with leads.
Unified Dashboard
- Tracks all WhatsApp, SMS, Facebook DMs in one place
- Managers can monitor progress live
- Reduces dependency on individual sales reps
So, Why The Core Marketer?
Because we understand the Indian way of doing business.
Our AI automation is:
- Built to run on WhatsApp, not just email
- Mobile-first, no need for fancy tech setups
- Cost-effective, with ROI in under 30 days
- Human-friendly, with support teams to train your staff
You don’t need to be a tech expert. You just need a partner who gets the pain of lead leakage, staff burnout, and marketing fatigue.
Final Thought
AI in real estate isn’t about replacing your team. It’s about supercharging it.
By automating your follow-ups, visit scheduling, content sharing, and lead nurturing, you’re freeing your best people to close more deals — not send more PDFs.
At The Core Marketer, we don’t just install tools. We install results.
Let’s fix the cracks in your real estate sales funnel.
Let’s work smarter — not just harder.
Book your free AI audit today.
www.thecoremarketer.com
